Sustainable Start-ups Panel Discussion
do 22 mei
|Theil CB-5
This panel discussion will explore how start-ups can position themselves for sustainability and implement sustainable operations.


Time & Location
22 mei 2025, 16:30 – 18:30
Theil CB-5
About the event
🙌🏼 Panel discussion with Veridis and CLEARRIVERS🙌🏼
➡️ About the workshop:
This panel discussion will explore how start-ups can position themselves for sustainability and implement sustainable operations. Moderated by Dr. Taslim Alade, a professor specializing in sustainable business models, the session will feature two innovative start-ups, CleanRivers and Veridis. Both companies will share their journeys, challenges, and insights into building successful, sustainable businesses.
➡️ About the start-ups:

Veridis is a Dutch company that developed the first large-scale thermal analysis technology to measure the composition of complex plastic waste streams. It is called MADSCAN®. The MADSCAN® technology enables the recycling industry to have up to 99% accurate insights into the composition of industrial-size mixed polymer batches. With this insight, recyclers and converters can assess incoming streams, optimise production processes and give quality guarantees to their customers. With MADSCAN®, we make high-quality recycling the norm, not the exception.


CLEAR RIVERS is brought to life in 2014 to find an active approach to the worldwide plastic pollution in open waters. CLEAR RIVERS works at the retrieval of debris in rivers, sustainable re-use of plastics, organizing clean ups, creating awareness and education.
The letters of CLEAR outline the five elements of our overall approach to tackle plastic pollution:
Clean ups are organized to remove plastic litter from the river (shores) and to involve the local population and organizations.
Litter Traps are installed in to retrieve marine litter in rivers before it reaches the seas and oceans.
Education about the plastic pollution, it’s causes and needed approached, is given at all levels of the educational system.
Awareness is increased among the local population and organization to let them act towards plastic free rivers.
Recycling is used to give new value to the plastic litter and to prevent the plastics to be littered (again).

➡️ About the speakers:
Dr. Taslim Alade

Dr. Taslim Alade is a senior lecturer at the Business-Society Management Department, Rotterdam School of Management (RSM), focusing on impact-driven education and research. He employs experiential learning and gamification to prepare graduates for leadership in a complex and interconnected world, fostering meaningful societal impact. He coordinates and lectures the Sustainable Business Models GBS Master's course, collaborating with four companies, and the student-led I DO Bachelor two course, engaging with fifteen non-profit organizations, every academic year.
Taslim's current research focuses on sustainable business models and innovative pedagogy, using qualitative and quantitative research methods. He supervises master's and PhD research candidates. He is a member of the faculty council at RSM and a certified SDG game facilitator.
Before his PhD at Erasmus University Rotterdam, Taslim worked for more than a decade as a Space Applications Scientist and GIS analyst at the National Space Research and Development Agency in Nigeria; and as a project manager for the United Nations Space-Based Information for Disaster Management and Emergency Response (UN-SPIDER). He is an alumnus of the International Space University (ISU), France.
Jeroen Glansdorp

Jeroen Glansdorp is CEO and founder of Veridis Technologies, starting the company in 2020 and one of the inventors of the MADSCAN® technology. With a background in experimental physics, especially soft matter, and ten years of experience leading (semi-)professional teams. He has led multiple successful fundraising efforts to ensure the growth of Veridis.